Anagha Group provides a wide range of services in Marketing, Sales, Customer Service, Customer Relationship (CRM) And Loyalty Management (CLM), and Technology Consulting arena. Our primary objective is to obtain significant cost reduction for our customers in Marketing, Lead Management, Customer Acquisition, Customer Retention and Customer Service. All our services are aimed at this objective.

Technology and sophisticated tools are leveraged to the maximum extent to achieve these goals. We follow co-sourcing relationship model to partner with our customers. Significant reduction in Time-to-Market in providing customer service would be achieved via cutting edge technology and following industry standards such as XML, RosettaNet, CIDX and quality solutions.

Services provided by Anagha Group include the following:

• Email Marketing, eSurveys, eNewsletters, Bulk HTML Email services
• Lead Acquisition, Tracking and Management solutions
• Online Lead Generation, Assessment, Scoring and Distribution
• Digital Marketing Library
• Market Research Services
• Customer Relationship Management
• Trusted Third Party Support and Services
• Co-op and Promotional Allowance Program Administration
• Loyalty Card Programs Administration
   
• Database Management
• Hosted Marketing Tools and Services
• Franchise Management Solutions and Portals
• Lead Distribution and Management Solutions
• Professional Technology Services
• Reporting and Data Analysis Services
• Legacy Systems Upgrade and Conversion
• Application Maintenance and Support Services