Manage your Mailing Lists, leverage professional Email Marketing Campaigns and Convert your Leads to Profitable Sales efficiently using LeadPro!

LeadPro suite of applications and services from Anagha Group can be used for Permission List Management with custom sign-up forms, eMail Marketing with targeted, personalized emails, Bulk email tracking, Lead Generation, Assessment, Distribution, Literature Fulfillment, Marketing Campaign Management, Lead Tracking and Metrics Reporting.

Email newsletters (HTML as well as Text based), Invitations, Product launch announcements, special offers and promotions, invitations for events and seminars and Lead follow-up are some of the major applications of the Email marketing module. An integrated online survey module is also available with LeadPro.

Lead sources could be web based signed-up forms, third party forms, advertisements, trade shows and call center contacts. Lead distribution can be based on partner geography, capability, and manual routing. Time frames can be defined and monitored for acting on leads.

Functions
Mailing List Management from various sources (including internal and external). Template based HTML emails and delivery management. Custom sign-up form design and deployment. Opt-in, Opt-out and Bounce Management. Permission based email marketing. Extensive real-time tracking of email Opens, Clicks, Clicked URLs, Bounces, and Forwards. CAN-SPAM 2003 Act compliance.

Status Reporting including current status and action taken. Lead Results Reporting such as Closed, Lost, Competitive Data, etc. Market Analytics Reporting including Campaign Specific Reports. Collateral Fulfillment for end customers and prospects. Multiple campaigns / divisions / business units supported. Campaign Effectiveness Reporting and Management Dashboard.

Usage

LeadPro Editions

• LeadPro Express Edition
• LeadPro Professional / Agency Edition
• LeadPro Enterprise Edition

Features

• Fully web (browser) based, on-line system
• Supports inputs via on-line and off-line sources
• Extensive, configurable, flexible work and process flow
• Extensive transactional / operational Reporting
• Advanced Analytics / Metrics / History / Trend Reporting
• Graphical Presentation of key Performance Measurement Reports and Metrics
• Report data downloadable to Spreadsheets and Flat files
• Optional Web Services / Enterprise Middleware Integration
• Seamless Integration with your ERP / Corporate Systems using LeadPro API
• Can be used as standalone systems by small and medium enterprises
• Private label / in-house licensing options available
• Supports full Branding with your Corporate Identity for channel / end user usage

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Please visit LeadPro Email marketing and Lead Management system website for detailed information on the functions, features, feature comparison, product tutorials, email marketing and lead management best practices, white papers and other related resources.