The following section provides answers to the most Frequently Asked Questions.

1. What does Anagha Group do?
2. Our organization plans to launch a Customer Loyalty program. What can Anagha do for us to expedite the launch and beat the competition?
3. How do you collaborate and work in sync with our IT team?
4. We don't have a large internal team; the team is also busy with another critical project. How can Anagha help us in our marketing services?
5. When we need a fast ramp-up of IT and Customer Program Support resources and infrastructure, can Anagha help?
6. Should we use Anagha's tools, applications and technologies in order to avail your service in Customer Program Administration?
7. Does Anagha Group develop custom solutions, tools and applications to suit our requirements?
8. Will Anagha transfer custom developed solutions, tools and applications to our in-house use?
9. We need solutions, application tools and services for our trading partners (such as distributors, dealers and contractors) to support and grow our business. How can Anagha help in this area?
10. Can Anagha Group support our existing tools used for customer program administration?
11. Do Anagha provide short-term marketing program administration and support services?
12. We have our own ERP / CRM applications deployed. Can you interface, co-exist and provide enhanced services in cohesion with our IT team?
13. Do Anagha provide 'mini call center' services to support our marketing program administration and services?
14. Can you act as a 'trusted third party'?
15. Do you have access to global resources, technologies and execution platforms?
16. Should we use Anagha designated partners while delivering our programs?
17. Our employees are Business and Marketing Experts; but not technology wizards. How do you work with them?
18. What are the Consulting Services offered by Anagha?
19. What are the Anagha differentiators?

1. Q: What does Anagha Group do?
Ans: Anagha Group provides a wide range of marketing support services in the areas of Customer Loyalty / Relationship Management, Rebates / Rewards program administration and associated technology solutions. Please see Services, Solutions and Consulting pages for detailed information on our service offerings.
2. Q: Our organization plans to launch a Customer Loyalty program. What can Anagha do for us to expedite the launch and beat the competition?
Ans: Anagha can work with your business team to leverage the technology solutions and infrastructure setup available with us. If any third parties are involved (such as banks, financial institutions, and card processors), Anagha can partner up as a 'trusted third party' with all associated parties to collect, handle and maintain confidential information. Our primary objective is to Reduce the 'Time to Market' factor. If necessary, we will design custom solutions to address your specific requirements.
3. Q: How do you collaborate and work in sync with our IT team?
Ans: Anagha will work as a partner with your IT team; we will become your extended IT and marketing team. We would leverage your IT team's internal systems knowledge and serve as a link between the teams.
4. Q: We don't have a large internal team; the team is also busy with another critical project. How can Anagha help us in our marketing services?
Ans: Anagha will provide turn-key technology and marketing support services as required.
5. Q: When we need a fast ramp-up of IT and Customer Program Support resources and infrastructure, can Anagha help?
Ans: The main advantage of using Anagha Group is quick ramp-up and program execution. You don't need to disrupt your other projects and plans to accommodate the new requirement. This will help expediting your customer program and meet the market demands / face the competition.
6. Q: Should we use Anagha's tools, applications and technologies in order to avail your service in Customer Program Administration?
Ans: It is optional. Tools and technology are aids for program execution. We will be happy to work with you per your preferences.
7. Q: Does Anagha Group develop custom solutions, tools and applications to suit our requirements?
Ans: Yes. We will use our process knowledge and skills to design and develop custom solutions to meet your requirements at significant cost and time advantage.
8. Q: Will Anagha transfer custom developed solutions, tools and applications to our in-house use?
Ans: Yes. It will be decided based on customer requirements and mutual contractual obligations. Also, we can customize our tools / solution frameworks and provide licenses for your use.
9. Q: We need solutions, application tools and services for our trading partners (such as distributors, dealers and contractors) to support and grow our business. How can Anagha help in this area?
Ans: We can act as a bridge and trusted third party and provide several solutions and services to the channel / trading partners and their OEMs.
10. Q: Can Anagha Group support our existing tools used for customer program administration?
Ans: Yes. We work with your in-house or external teams to transition the support to us. We will also help enhance the tools based on the current requirements. Migration and upgrade services also can be taken up.
11. Q: Do Anagha provide short-term marketing program administration and support services?
Ans: Yes. Many organizations utilize short term solutions in order to react to the market developments. This helps the in-house IT teams focus on their core, strategic and long term projects.
12. Q: We have our own ERP / CRM applications deployed. Can you interface, co-exist and provide enhanced services in cohesion with our IT team?
Ans: Yes. Our resources has extensive knowledge in working with large and small ERP / CRM installations and integrating them with legacy as well as newly developed best-of-breed application programs. Even our hosted solutions can interface with your in-house and other partners' systems.
13. Q: Do Anagha provide 'mini call center' services to support our marketing program administration and services?
Ans: Yes. We can provide call center services to support your marketing / customer support programs such as co-op programs, promotional allowance programs, rebate and reward programs. Lead Management and Warranty administration services can also be provided.
14. Q: Can you act as a 'trusted third party'?
Ans: Yes. Many programs such as Loyalty Card programs, market and financial data sharing programs, and Contests and Incentive (C&I) programs are administered via trusted third parties. Anagha Group will use highly secure infrastructure to host such applications. Confidentiality, statutory requirements and compliance needs demand trusted third party usage in several programs.
15. Q: Do you have access to global resources, technologies and execution platforms?
Ans: Yes. Our Asia Pacific Technology Center provides resources with in-depth knowledge and cutting edge technology skills at significantly lower cost. We will use global hosting service providers such as Verio, Hostway and MCI for Internet based hosted solutions.
16. Q: Should we use Anagha designated partners while delivering our programs?
Ans: No. We will work with your preferred partners and third parties.
17. Q: Our employees are Business and Marketing Experts; but not technology wizards. How do you work with them?
Ans: We speak your (business) language. Leave all the tech-speak to us. Let us know your business objectives; we will convert them into technical specifications and solutions, backed by service.
18. Q: What are the Consulting Services offered by Anagha?
Ans: Anagha Group provides consulting services in Project Management (Portfolio & OPM3), Quality Initiatives and Management, and Marketing Programs. Services include design, execution, measurement and analysis, assessment, certification and training in relevant areas such as PM, Six Sigma, and Organizational Project Management.
19. Q: What are the Anagha differentiators?
Ans: Fast ramp-up. Short 'time-to-launch'. Solid technology edge. Trading Partner and OEM solutions. E-commerce and fulfillment. Flexible solutions. On Demand Infrastructure and Services. Pay as you Use model. Extensive Analytics and On-line Reporting.

 

 

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