
Need: An application
was required for managing ad-hoc and regional promotional programs for a large
US based organization.
Solution:
Several promotional programs are used in a year to market specific product
groups or geographical areas. Employees also can refer their friends for
eligible products. Each program will funded by separate funding sources. An
application module was developed to define and manage these ah-hoc promo
programs, process the rebate claims from the consumers and retailers and provide
detailed reporting to the sales managers. Several checks and balances were
established in the process and enforced by the system.
Technology:
Microsoft SQL Server 2000 and ASP was used as the developing platform to coexist
with the current technology, though the application was developed recently. This
approach was necessary to use the single sign-on concept used by the end users
to login to the applications in order to avoid multiple logins. An interface was
established with the corporate ERP (SAP) system to process the payments and mail
the checks to the customers.
Methodology:
Anagha Group used an on-site – off-shore hybrid delivery model to develop this
application.
Results:
The sales team got full visibility to the rebates claimed by the customers using
detailed reports (such as sales and rebates by products, product groups, sales
regions, and promo programs). This helped the team focus the promotional efforts
in required product groups and geographical areas.