Sample Case Studies

Text Box: Promotional Marketing Programs Management Application


Need:
An application was required for managing ad-hoc and regional promotional programs for a large US based organization.

Solution: Several promotional programs are used in a year to market specific product groups or geographical areas. Employees also can refer their friends for eligible products. Each program will funded by separate funding sources. An application module was developed to define and manage these ah-hoc promo programs, process the rebate claims from the consumers and retailers and provide detailed reporting to the sales managers. Several checks and balances were established in the process and enforced by the system.

Technology: Microsoft SQL Server 2000 and ASP was used as the developing platform to coexist with the current technology, though the application was developed recently. This approach was necessary to use the single sign-on concept used by the end users to login to the applications in order to avoid multiple logins. An interface was established with the corporate ERP (SAP) system to process the payments and mail the checks to the customers.

Methodology: Anagha Group used an on-site – off-shore hybrid delivery model to develop this application.

Results: The sales team got full visibility to the rebates claimed by the customers using detailed reports (such as sales and rebates by products, product groups, sales regions, and promo programs). This helped the team focus the promotional efforts in required product groups and geographical areas.

 

 

 

Franchise Operations and Management System

Mobile Marketing Platform
Rebates Administration
Coop Claims Administration
Rewards Management
Lead Management
Email Campaign Management