Need: A leading manufacturer of manufactured stone launched a revamped marketing program for its preferred customers. The new program focused its marketing efforts by classifying its direct customers into multiple categories based on the sales potential and efforts required to meet the sales targets. The key objective of the initiative was to increase the return on marketing investment (ROMI) and reduce waste by effectively using the marketing dollars.

Solution: Anagha Group designed and implemented an application suite incorporating marketing funds assignment, management, claims processing, marketing materials order processing and detailed reporting modules. The marketing materials order processing modules incorporate multiple payment modes including marketing dollars and customer credit cards. Leveraging its hybrid global delivery model, the assignment was executed in a short span time and significant cost savings. The application is fully web based and does not require any client side software installation. Data migration and initial one time data loads were also taken care of by the Anagha consulting team.

Technology: The application was developed using Microsoft technology platform, since the customer was using the platform for other sales, marketing and customer relationship management application modules. SQL Server 2000 and ASP programming were used for the development. An interface was provided for the enterprise SAP system to seamlessly integrate the customer claim check processing.

Methodology: Anagha Group used its off-shore Microsoft Technology Consulting practice consultants to execute the project. Project Management and Customer Support were handled from its US headquarters location in Midwest.

Result: The client was able to get the project completed on time and on budget for the launch of the new customer program as planned. New categorization of customers based on the performance potential and proper targeting of marketing dollars resulted in increased savings for the client.